Privacy Policy

1. Introduction

Suparev (operated by Roselane Ventures LLC DBA Suparev) ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead reactivation platform and related services (collectively, the "Service").

By using our Service, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Business Account Information

When you register for an account, we collect:

• Company name and business information
• Contact details (name, email, phone)
• Billing and payment information
• Account credentials

2.2 Customer and Lead Data

Through integrations with your existing systems, we access and process:

• Customer contact information (name, email, phone, address)
• Service history and job records
• Quote and invoice data
• Communication history
• Scheduling and appointment data

2.3 Payment Information

For payment processing, we collect:

• Credit/debit card information (processed securely via Stripe)
• Bank account details for payouts
• Transaction history

2.4 Usage Data

We automatically collect:

• Log data (IP address, browser type, pages visited)
• Device information
• Campaign performance metrics
• Communication engagement data (opens, clicks, responses)

2.5 Analytics Data

With your consent, we use the following analytics services:

• PostHog: Usage analytics including page views, feature usage, and session recordings (with sensitive data masked)
• Google Analytics (GA4): Website traffic analysis including page views, user journeys, and conversion tracking
• Vercel Analytics: Anonymous performance data including page load times, browser type, and device type (IP addresses are not stored)

These tools help us understand how you use our platform and improve our service.

You can manage your analytics preferences at any time through our cookie consent settings. See Cookie Policy for details.

3. How We Use Your Information

We use the information we collect to:

• Provide our Service: Execute lead reactivation campaigns, scheduling, and invoicing
• Process payments: Handle transactions and payouts
• Improve our Service: Analyze usage patterns and optimize performance
• Communicate with you: Send service updates, support messages, and marketing (with consent)
• Ensure compliance: Meet legal obligations and enforce our terms
• Prevent fraud: Protect against unauthorized access and abuse

4. SMS Messaging & Consent

Our platform sends SMS messages on behalf of home service businesses to their leads and customers. Important information:

• Messages are sent to individuals who have previously provided their contact information and consent to the business
• Recipients can opt out at any time by replying STOP to any message
• Message frequency varies based on campaign settings
• Message and data rates may apply

For questions about SMS messaging, text HELP to any campaign message or contact us directly.

5. Third-Party Service Providers

We share data with trusted third parties who help us operate our Service:

We only share the minimum data necessary for these services to function. We do not sell your personal information to third parties.

6. Data Retention

We retain your information according to the following guidelines:

• Account data: As long as your account is active, plus a reasonable period after termination
• Lead and customer data: As long as needed to provide services, or until you request deletion
• Financial records: 7 years after transaction, as required by tax and accounting regulations
• Communication logs: 3 years for compliance purposes
• Usage analytics: Aggregated and anonymized data may be retained indefinitely

7. Data Security

We implement industry-standard security measures to protect your information:

• Encryption in transit (TLS/SSL) and at rest
• Secure cloud infrastructure with access controls
• Regular security audits and monitoring
• Employee training on data protection
• Incident response procedures

While we strive to protect your data, no method of transmission over the Internet is 100% secure. Please notify us immediately if you suspect unauthorized access.

8. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a portable format
• Opt-out: Unsubscribe from marketing communications
• SMS opt-out: Reply STOP to any message

To exercise these rights, contact us at the information below. We will respond within 30 days (or sooner if required by law).

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information held by us
• Right to opt-out of the "sale" of personal information (note: we do not sell data)
• Right to non-discrimination for exercising your privacy rights

To submit a CCPA request, email us at c@unknownx.io with the subject line "CCPA Request."

10. How to Manage Cookies

When you first visit our website, you'll see a cookie consent banner where you can choose which types of cookies to allow. You can change your preferences at any time by clicking the button below:

We use the following types of cookies:

• Strictly Necessary: Required for authentication, security, and core functionality. Cannot be disabled.
• Analytics (Optional): Help us understand how you use our platform so we can improve it. Includes PostHog for product analytics.

For more details, see our Cookie Policy.

11. Children's Privacy

Our Service is not directed to individuals under 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

12. International Data Transfers

Our Service is operated in the United States. If you access our Service from outside the U.S., your information may be transferred to, stored, and processed in the U.S. where our servers are located. By using our Service, you consent to this transfer.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we will also notify you via email.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: