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Methodology

How We Build Our Benchmarks

Transparency matters. Here's exactly where our data comes from, how we process it, and what limitations you should know about before using these benchmarks.

Last updated: February 15, 2026•Next update: May 2026

Data Collection

Benchmarks are compiled from publicly available industry reports, trade association publications, government data, and aggregated operational insights.

Review of published industry reports and trade association surveys
Analysis of government data (BLS, Census Bureau)
Synthesis of trade publication benchmarks
Validation through practitioner interviews and industry experts

Sources & Citations

Our benchmarks are compiled from publicly available industry reports, trade association data, and government statistics.

A

ACCA

Trade Association

Air Conditioning Contractors of America. Industry benchmarks and annual member surveys.

ACCA, "HVAC Industry Performance Benchmarks" (2025). Last accessed: Feb 2026.

P

PHCC

Trade Association

Plumbing-Heating-Cooling Contractors. Annual industry reports and operational data.

PHCC, "Plumbing Industry Business Report" (2025). Last accessed: Feb 2026.

N

NRCA

Trade Association

National Roofing Contractors Association. Market data and industry surveys.

NRCA, "Annual Market Survey" (2025). Last accessed: Feb 2026.

B

BLS / Census Data

Government

Bureau of Labor Statistics and Census Bureau data on home services sector.

U.S. Bureau of Labor Statistics, Occupational Employment Statistics (2025).

T

Trade Publications

Industry Media

Aggregated insights from Contractor Magazine, HVAC News, Plumbing & Mechanical, and similar publications.

Various trade publications (2024-2025). See methodology for full list.

Sample Size & Coverage

Coverage and sample sizes vary by metric. We disclose limitations where data is limited.

Lead reactivationTrade association surveys + published reports
Response timePublished industry studies
Channel effectivenessMarketing industry benchmarks
Geographic coveragePrimarily US-focused

Coverage Notes

Well-covered trades: HVAC, Plumbing, Electrical — substantial published data from trade associations
Moderate coverage: Roofing, Garage Doors, Pool Services — trade association data supplemented by industry reports
Limited coverage: Niche trades (landscaping, pest control) — primarily from general industry surveys

Known Biases

All data has biases. We believe in disclosing them upfront so you can interpret benchmarks appropriately.

Seasonality

Data may reflect specific time periods; seasonal trades show higher variance

Regional skew

Primarily US-focused; may not reflect international markets

Lead source skew

Results vary significantly by acquisition channel (organic vs paid vs referral)

Trade mix skew

HVAC, plumbing, and electrical are overrepresented; niche trades have smaller samples

Survivorship bias

Data skews toward successful, established contractors

Update Schedule

Benchmarks are reviewed quarterly. Updates are published when significant new data becomes available.

Q1
Post-winter analysis, spring prep
Q2
Peak season performance
Q3
Summer trends, fall prep
Q4
Year-end analysis, annual trends

Limitations & Disclaimers

While we strive for accuracy, all benchmarks have limitations. Please consider:

Regional variations may differ significantly from national averages
Individual contractor results depend on lead quality, service area, and execution
Historical data may not predict future performance
Some metrics based on limited sample sizes or self-reported data
Benchmarks should be used as directional guidance, not guarantees

Usage Guidelines

You May

  • • Use benchmarks internally for planning
  • • Share benchmarks with attribution to Suparev
  • • Embed charts using our provided code
  • • Reference data in presentations and reports
  • • Use for educational purposes

Please Don't

  • • Modify data and present as original
  • • Remove attribution when sharing
  • • Present benchmarks as guarantees
  • • Use for purposes that harm consumers
  • • Resell or redistribute raw data

Attribution Format

Source: Suparev Home Services Benchmarks (suparev.com/benchmarks)

Questions About Our Data?

We're committed to transparency. If you have questions about our methodology or want to contribute data, we'd love to hear from you.

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